Serious Posts Vs. Easy Reads

Do you ever notice that light, easy-read type posts generate alot more comments than the posts that are more thought-provoking or professional pieces?

I recently read a post by another blogger about how serious posts are far less popular than light posts on her blog, if you are judging popularity by the amount of comments received.

I've noticed the same thing on my blog. If you've been blogging for any length of time, and have written both serious and light-hearted posts, I'm sure you have noticed the same thing.

Why is that, do you think?

The writer of the post I read suggested that it's much easier to "skim" those light, easy-to-read posts. You can't quickly skim through a really in-depth post and make an intelligent comment.

I agree with that - it's all about time. It takes much less time to comment on a "fluffy" post than a "heavy" post.

But then I wonder, why don't we take the time to really read the posts that might change our view point, or encourage us, or make us think? Why don't we take the time to think of an intelligent response to challenge or encourage the person who wrote the post?

Sometimes it's easier not to think. Sometimes it's easier just to "skim" those easy-read posts and be entertained, rather than to read and evaluate deeper posts and possibly be challenged.

I'm guilty of reading posts that way. It's so much easier to choose the entertainment route when reading blogs. And when writing them.

Honestly though, the posts that really matter and make a difference are not the ones about how amazing my dessert was, or what I bought at the mall this week, or what I'm wearing for Easter (though I will still be writing those posts - because they are fun to read and write!).

But the posts that really make a difference in my little corner of the blog world are the ones that took thought and effort and time for me to write.

The posts that I read on other blogs that really make a difference to me are the ones that take thought and effort and time to read.

And it's worth the thought and effort, if we'll just take the time.


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Brittney Galloway said...

I agree! Though I love reading the {few} well thought out responses I get on my serious posts alot!

I think also, blogging is a source of release, at the end of long days and serious posts, though challenging and stretching are hard to digest when your brain and body already feel fried!

Kelley said...

so true!

Jeremiah and Angela said...

For me, the deeper, more thought provoking posts are less likely to generate a comment because there's really a whole bunch to say. I feel like blogging is super/way artificial in the communication area. This may surprise you, but a lot of the time I disagree with at least one major point in your deeper posts and I don't want to post an announcement, if you will, on your blog about it. If you want a deep conversation I SO would go there, but call me, or email me. Y'know?

Lauren said...

I've definitely noticed this and I think in some way, if we choose to comment on a serious post then we're putting ourselves out there just a little bit too much for our comfort. It's easy to say "Cute photos!" or "Yumm!" or "Sounds like a fabulous weekend!" While we mean those things, we don't have to dig deep...and sometimes digging deep puts us in an uncomfortable place!

Kara @ Just1Step said...

I totally agree with everything you've said, Callie. It seems that the deep and thoughtful posts should be the most popular, but really the light ones are. The reasons I can see for this:
1) Reading challenging stuff is work. You have to think. You have to digest. It takes extra energy. This is something you only enjoy doing when you are prepared for it and expecting it. So if you open a blog, hoping for something light and fun, and instead you're hit with something deep, it can overwhelm you.
2) Commenting on deep posts can be hard work, also. How do you choose just one thing to say? And if you want to say a lot, do you have time to write a novel?
3) Light and fun posts are a quick read, easy to look at when you've got 2 minutes to spare. Which is oftentimes what people are doing when they're looking at blogs.

Just some of the thoughts I have on the topic. :) It definitely challenges blog writers, though, because if you want to have the deep posts, you have to keep the readers hooked by providing light posts, too. Ahhh...blogging. :)

Anne said...

I completely agree -- it's much easier to read & write the fluffier posts. I think I get into a blog-rut, just like with other things in my life, and writers-block doesn't help things either. I think the best blogs have a healthy balance of the two.

Ria @ Life as a Wife! said...

What an interesting post! I had been trying to pinpoint this as well... It is quite interesting this whole blogging phenomenon (sp?). I think what it comes down to is what someone else said... deeper posts provoke MORE to say and people don't want to write that much. Quick, comment and move onto the next blog. Sad but kind of true. I loved this post and I think it is healthy to have a BALANCE :) Hope all is well!!

Anne said...

I kind of like the heavier posts better, but that's just me. I think a good blog has a mix of both. And sometimes I get more comments on serious posts and sometimes not so much. But I try to write what's on my heart, not what I think people will comment on. I do enjoy reading light hearted posts though, anything where I get to know whoever is writing the post.

Jen | Our Life Accounts said...

Interesting, I think I would agree with you for individuals that comment on my blog. I don't like leaving fluffy comments so if I see a cute post that I feel I have nothing to add, I won't always leave a comment-especially when I have to go through such crazy work-arounds to leave a comment in the first place!

That being said, I don't like to call people out or disagree with them and then have major backlash so a lot of times if I'll disagree, I'll keep my opinion to myself... You know the whole "if you have nothing nice to say, don't say anything at all" For me, I think it also depends on the style of writing. Is the post inviting comments and feedback? Is it more of a post written for the individual writing it?

I think I also tend to skim the fluffy posts in google reader and its more rare that I'll click out and scroll through several screens on my phone and type out a comment. Serious posts like cancer or pregnancy problems or pleas for help are more likely to get my attention if I feel like I can help or offer up a prayer or encouragement.

chloƫ. said...

I can be guilty of this often...either skimming serious posts or reading them thoroughly but not coming up with a response of which I feel is adequate for the author's obvious hard work and thought put into the post. But I do feel immensely blessed when I take the time to go through them, and feel blessed when others do the same for me.

That being said, the internet can only convey so much, and sometimes I write serious posts only just to get something out of my system and am completely content if I get no response. I guess it depends on each situation. But I would rather no response than something rude!

LeAnna said...

I agree that there are many who write/comment in this fashion. We have an entire generation of people who live for entertainment, and it's made its way into our churches as well. Very saddening if you stop and dwell on it. I tend to be opposite, I find the "fluffy" posts hard to comment on - because it's either a showcase of an individuals life and fluff=fluff to me. I always appreciate a well thought out blog post, that is written articulately. A lot of times I try to leave a comment right away, and other times I have to think on it (and as long as I don't forget, ha!) I come back to comment. At the same time, though, I agree with what Brittney said, sometimes your brain and body are on the fritz, and leaving a deep thought is hard to do. But, I once read a blogging tip: comment as you would have others comment unto you. There are days when a simple statement is all I can muster up, but rule of thumb is that if we were sitting across from each other, or even talking on the phone -- we would engage one another in conversation, and blogging is no exception...though it is. It's like being present without being present. Relational without strings, and generally a complex thing. So, that's why it's important to write what you feel led to write. We have to be sensitive to the Spirit, comments or no comments, you just never know who you'll touch.

Kate Craig said...

My favorite are informative posts! About homemaking, cooking, kids, etc. Sometimes I feel funny reading deep posts by people I don't actually know. :)

Melanie said...

Very true! I'm guilty of doing the same thing..the serious posts are ususally the ones I need to be reading more anyways!

Ashley said...

It's funny because I find on my blog that I get more comments on the serious posts. Although I am guilty of just skiming light posts. I think that it is really important have both types. I think sometimes the posts get the most comments are the ones that are "easy" to comment on (like the easy reads) or the ones that are relatable to what a person is going through. Anyways i'm going to stop rambling now :)

Page said...

Well said...I agree with you completely! I am often convicted of trying to "please the crowd" instead of honoring God with what I feel He has placed on my heart. I have to remember that even if more meaningful posts don't receive any comments, they might still be read and still be an encouragement to someone. Thank you so much for coming over to my blog and for your sweet comment on my recent baby post! That was such an encouragement to me! Congrats to you all on your new little one - he is SO precious!! I hope you're enjoying every minute...and getting some sleep! :)

Amanda said...

i have thought about this recently also. and i have been thinking about why i blog too. it's good to think about this and be real and genuine when i comment on people's blogs. thanks for sharing! hope you and that sweet little one are doing good! :)

Jennifer said...

Sometimes its hard to know what to say... some of us aren't the best at getting thoughts out....
I know I tend to have that problem.

Jonathan and Telcia said...

phew. for a moment there, i was scared you were going to say you were reading another blog and left because it was too serious and boring ("is she talking about MY blog")... but yeah, i will continue to write about the aspect of my career that is thought provoking and backed up with solid research, but apply it to the things we women really care about.
we want to change and we want to be our best, but what IS healthy? what is BEST for our families?
..........kinda like this post.....BORING! :D
i like your blog. good read.
~T

Jonathan and Telcia said...

oh, and another thing, PICTURES HELP. serious bloggers tend to leave out pictures. I need to use more pictures....

Mandie said...

For me, replying to more serious posts is a time thing. I DO enjoy reading them. If someone has taken the time to write a really thought out post I don't want to cheapen it with a generic "great post" type of answer. But by the time I've read the post the baby is throwing stuff on the floor and I need to get dinner started or we'll never eat that night (or something like that) so I mean to think about a good reply while I'm doing other things and go back and comment later. The problem is I don't always find the time to go back later, and then there are newer posts to read. For example, I've been meaning to comment on this post of yours for two days :)

Jessica said...

I really don't like blogs that contain only light, "fluffy" posts. Of course they're fun to read, and everybody writes a lot of them, but my favorite blogs are those that contain posts with a lot of meat! Like yours :-) Yours is one of my favorite blogs, and that's one of the reasons why!

She Said... said...

I must say, I have a porblem with just skimming posts more often than not. And I have also noticed that I get more comments on my "light" post than my heavy reading posts. It is all about time, but I guess the point about blogging is to read about other POV and think about things that don't come up in everyday conversations. So, I have decided to start taking blog reading more seriously from now on.

Thank you for making note of this!

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